Wednesday, 12 June 2013

Promotional Material Evaluation

For this project we were given the task to produce promotional material for a client in a specified amount of time to their standard. This project required conversation between the client and our group to ensure we produced the most affective piece of work. After receiving our briefs, I took it upon myself to contact the client via email to ask for a more detailed description of what we would be producing. When we finalised this the group then went on to research similar promotional materials in the industry, such as; Oscar posters, other film award posters and fashion and glamour designs. Throughout the production process I altered a lot of my work to look at a variety of different fonts, effects and textures, sizes and colour schemes to change the material.
I used the inspiration from previous Oscar Award's posters to give the smoky, yet glamorous, design for the poster and DVD cover. In this project it was vital that the poster and DVD cover matched the same design as the tickets that we were also producing for the client separately. Our original design was going to be of two silhouetted black figures, representing award winners, however this idea gradually evolved into our final design - proving to be more glamourous and suited for an awards poster.
I have learnt a lot from this project and what it is like to work for a real client and provide them with a finished product to their liking in a limited amount of time. We came across several problems, such as the computers not working, however after explaining this to our client, we were able to still finish our work before their ideal deadline. It felt exceedingly rewarding producing a piece of work for a client and I really enjoyed this project overall.

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